Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product or service of your choice. Your marketing plan must:
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.

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