Develop a Strategic Business Plan for a New Venture
Start
up companies are more important in bringing products and services to market.
In response to new technology, new and innovative businesses ar
e taking over the
markets of those older companies too slow to move
with changing customer demands.
Following this line of thought, f
or this task yo
u are an administrative officer
at the
corporate leve
l of an offshore organization and,
you are
assigned to
develop a
strategic business plan for a new venture in a sector of your choice
. This Strategic
Management Process should contain whatever is necessary to start
–
up a company
from scratch, including the new company’s philosophy, mission, objectives, strategi
es
and tactics, CSR, an analysis of the firm’s
internal and external
environment,
organizational structure, leadership and, an one
–
page financial report justifying the
firm’s survival for at least a year. You should justify your choices in terms of the
cho
sen industry/sector on the grounds of innovation, competitive advantage and,
company’s sustained growt
h and survival. Your budged is £150,000 (BP).
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