Market Analysis
The market analysis section addresses the industry your business is in, who is the competition, who are
your best customers and what are the keys to success.
1 Industry Profile & Outlook
Give a general overview on how the industry works. This section should describe the industry and
where the business will fit within that industry. It should include all of the following information that is
relevant to the business:
-Size of the industry (dollar sales, number of employees, geographic area, and so on) and major
sectors within it
-Key players, including competitors, suppliers, distributors, customers, and so on
-Past financial performance and projections for the future within the industry
-Trends that have affected /may affect the industry
-Economic, geographic, cultural, demographic, and social factors affecting the industry
-What could potentially impede you entering into this industry and/or business
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