Nestle Case Study Powerpoint
In order to be effective and to properly implement the organizations marketing plan, marketing managers must be able to communicate effectively. This communication will be measured through the deliverance of verbal, writing, video, and presentation communications. For this last assignment, your critical assignment, you are required to create a Power Point presentation on the Nestle case from Harvard Business Review. The requirements for this presentation are listed below:
Slide layout guidelines:
1. Presentation must have a minimum of 12 and maximum of 15 slides.
2. Incorporate proper slide design including font, size, number of points per slide, back ground etc.
3. The use of the NOTES section for needed detail of presentation
4. Use proper grammar and sentence structure
5. Make sure you include a reference page!
Slide content guidelines may include:
1. Identify and communicate a clear understanding of the key marketing strategies that are currently used and/or should be integrated into the corporate practices.
a) If you are proposing new strategies, make sure you build a case for the change and provide information on the expected outcome?
2. Identify and communicate a clear understanding of the key pricing and branding strategies that are currently used and/or should be integrated into the corporate practices.
a) If you are proposing new pricing or branding strategies, make sure you build a case for the change and provide information on the expected outcome.
3. Identify and communicate a clear understanding the marketing mix components of Nestle.
4. Identify and discuss the marketing managers role and responsibilities.
5. Discuss the importance of branding as it relates to Nestle.
6. Identify how you as the marketing manager would integrate proposed changes.
**some outside research may be required**
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