Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the Case Study along with all of the previous submissions. Meet the following requirements:
In 350 to 600 words, create the Executive Summary for the plan.
Ensure that all changes and updates have been made to the previous sections of the plan.
Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
Submit the entire Marketing Communications Plan to the Dropbox
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