Write a 1,050- to 1,400-word paper as an individual project, that includes the following:
- A relevant overview of at least two (2) companies that you research for this assignment.
- An analysis of each company’s internal and external environments, using an environmental scan.
- A description of each company’s competitive advantages in their respective markets.
- An analysis of each company’s business strategies, that answers the following questions:
- How does each company create value and sustain competitive advantage through business strategy?
- What measurement guidelines are used by each company to verify its strategic effectiveness?
- How effective are the measurement guidelines used by each company?
Format your paper according to 400-level APA standards (see Writing & Style Guidelines in the eCampus Center for Writing Excellence for assistance). An abstract is not required, but the paper must include a Conclusion heading. The word count does not include the title and reference pages.
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