Write a relevant overview of at least two (2) companies.

Write a 1,050- to 1,400-word paper as an individual project, that includes the following:

  1. A relevant overview of at least two (2) companies that you research for this assignment.
  2. An analysis of each company’s internal and external environments, using an environmental scan.
  3. A description of each company’s competitive advantages in their respective markets.
  4. An analysis of each company’s business strategies, that answers the following questions:
    • How does each company create value and sustain competitive advantage through business strategy?
    • What measurement guidelines are used by each company to verify its strategic effectiveness?
    • How effective are the measurement guidelines used by each company?

Format your paper according to 400-level APA standards (see Writing & Style Guidelines in the eCampus Center for Writing Excellence for assistance). An abstract is not required, but the paper must include a Conclusion heading. The word count does not include the title and reference pages.

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