Strategic Management Project:
Industry: Healthcare Industry
Company: Aetna Inc.
STRATEGIC MANAGEMENT PROJECT
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The paper should be approximately 12 typed, double-spaced pages, excluding cover page, graphs, charts, bibliography (references), etc. NOTE: University instructors have software programs to check papers for plagiarism and to check papers against other student papers as well as published materials.
The following is a suggested outline for the industry analysis:
- A broad overview of the industry.
- The industry major competitors, market share of each competitor
- Major products
- Rivalry in the industry/Porter’s 5-Forces analysis
- Key ways which the firms within the industry compete
- Strategic issues the industry faces
The company analysis should include:
- An overview of the company
- The size of the firm (sales, assets, personnel, etc.)
- The firm’s distinctive competencies (major products, etc.)
- A brief SWOT analysis of the firm
o Strengths and Weaknesses
o Opportunities and Threats
- A Porter’s 5-Forces analysis
- The strategic issues facing the firm
- Final Strategic Recommendations with supporting rationale
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