Case Assignment
For Case 3, you will analyze the traffic gridlock case. Taking communication and collaboration into the next 20 years, Ford Motors has a vision to develop cars that rely on a network of communication systems. In the long term, Ford sees a radically different transportation landscape where pedestrians, bicycles, private cars, commercial and public transportation traffic will be woven into a single mobile network to save time, conserve resources, lower CO2 emissions, and improve safety.
Turban, E. (2013). Avoiding the future of crippling car congestion. (2015). Information Technology for Managers. Retrieved from http://babinkunjappa.blogspot.com/2015/07/avoiding-future-of-crippling-car.html
Ford, B. (2011). A future beyond traffic gridlock. TED
. Retrieved from https://www.ted.com/talks/bill_ford_a_future_beyond_traffic_gridlock?language=en
Waze. (2015). Guided Tour. Retrieved from https://www.waze.com/
Be sure to articulate your arguments and provide justification as you answer the following questions:
Explain the concept of connected cars.
Why does Bill Ford see a need for connected cars?
What does Ford mean by “global gridlock”?
Brainstorm a few other ways in which an IT network could help to reduce global gridlock. Do not limit yourself to current mobile network capabilities.
If no action is taken far in advance of the forecasted car congestion, what do you foresee will happen?
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