A. PROJECT ONE: COMPANY CASE ANALYSIS REQUIREMENTS. (Both project paper and PPT slide)
This assignment will analyze a company case from the course Reader. These questions should be addressed in both the paper and a Power Point presentation.
1. Who is the target market (business, consumer, or both) and what are their characteristics (demographics, psychographics, geographics, purchase behavior)?
2. Financial performance: Prepare graphs or tables and discuss trend analysis from 2009-2013 for total revenue, net income, profit margin, earnings per share, return on equity and common stock price. Include the company’s Income Statement and Balance Sheet in an Appendix with this paper.
THE PAPER:
1. Double-space the paper and use as many pages as needed.
2. The paper is due on the day of the team presentation.
THE PRESENTATION:
Power Point slide needed.
Research in the company’s annual report, in other sources on the Internet, and in the Library’s Databases is required. Footnotes are also required. A Bibliography, Works Cited, or References Cited would not be acceptable.
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