Author: chris

Write a four to five (4-5) page paper in which you develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

Assignment 2: Part B: Your Marketing Plan

Due Week 6

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Develop branding strategies for existing and new products.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Prepare a 10 – 12 slide PowerPoint presentation of your course project.

Prepare a 10 – 12 slide PowerPoint presentation of your course project. Consider your audience to be management of the case study company. What specific material would you include so that your audience will receive your presentation positively?

Please also create and upload a 10-15 minute video of your presentation using a software such as Vimeo or Eyejot as examples. Be sure to include the URL of your video location in the drop box message area.

 

assignment 2: 

Prepare a package of the original case study and a copy of the coded questions you prepared last week. Include a copy as a separate document with your submission. Proofread your paper for final submission, changing items as needed for a professional presentation. Prepare a management report to present to the company.

Include at least 15 pages, not including your title page and reference page. Assemble your report in this order (already completed items are shown in parenthesis from the corresponding week you completed them):

  • Title Page (week 1)
  • Executive Summary (week 6)
  • Table of Contents (week 6)
  • Introduction (week 1)
  • Problem Statement (week 1)
  • Research Objectives (week 1)
  • Background Material (week 3)
  • Sampling Design (week 4)
  • Research Design (week 2)
  • Data Analysis (week 5)
  • Limitations (week 3)
  • Findings (week 5)
  • Conclusions (week 6)
  • Recommendations (week 6)
  • References (week 2)

Explain new technology coming up Machine-to-Machine (M2M) communication and the internet of things.

My topic is going to be about the new technology coming up Machine-to-Machine (M2M) communication and the internet of things. This new technology is on its way to be used everywhere in the world. Also, this technology called the Internet of things. I will talk about the advantages and the disadvantages of this new technology. Also explain the difference between Machine-to-Machine communication and the Internet of Things (IoT). I will show how this new technologies are going to make life much easier than it is right now.

 

 

  • 12 pages research paper in MLA format double space with font size of 10

Describe false memory and false memory experiments.

Assignment 2: LASA 1: False Memories

The US legal system places a lot of importance on eyewitness memory. Most people would report that they can accurately convey what they saw in a particular situation. However, these ideas are not supported by research. Instead, research shows that memory is quite malleable and is affected by many factors. This research repeatedly demonstrates that people do not remember exactly what they experienced. This module’s experiment will show you firsthand how memory for events is not always one hundred percent accurate.

Access the CogLab demonstration False Memory. Follow the instructions to complete the demonstration to familiarize yourself with false memory. Then locate at least one research study from a peer-reviewed journal that examined how eyewitness memory can be affected by false memories.

Based on your research, respond to the following situation:

You are considered to be an expert in false memories, and a local district attorney has therefore requested your expertise on the following case:

On Tuesday, March 6, 2007, a bank was robbed in Slidell, LA. It was just after opening time, 9:04 a.m., and there were barely any customers, when a car arrived and parked in the side parking lot of the bank. Two men came out of the car and walked to the entrance. Both wore dark clothing. Upon entering the bank, they held out guns and asked for the manager. When the manager identified herself, the smaller of the two robbers ordered her to open the safe. Meanwhile, the other robber, a tall, and burley man, walked around holding his gun in his outstretched arm, and threatening the remaining employees and customers. The manager complied and the smaller robber collected all the money and valuables from the safe. After five minutes, the big robber asked if his companion was ready to go. When he was, the two ran back to their car, and drove away.

The district attorney has asked that you create a presentation about false memory and explain how it might influence this case. He asks that you specifically address the following:

  • Describe false memory and false memory experiments. Use the CogLab experiment to illustrate false memory experiments, special distracters, and normal distracters.
  • Describe at least one research study from a peer-reviewed journal that investigated how eyewitness memory can be affected by false memories.
  • Explain how false memory might influence this particular case. Use specifics from the description of the case, the CogLab experiment, and research to support your answer.
  • Using evidence from the case, the CogLab experiment, and outside research, justify why eyewitness testimonies should or should not carry weight in criminal proceedings.
  • Discuss any procedures which can increase or reduce the occurrence of false memories when reporting eyewitness events.

Remember, your presentation is designed to help the jury understand false memory and how it might influence the eyewitness testimony of this case. You will have ten minutes to present.

Since this is a legal case, you must include formally written slide notes (proper grammar, proper paragraphs, APA formatting, and academic tone) with research to support your claims. The presentation will be a legal document in this case, so make it worthy of being legally binding!

Develop an 5–6-slide presentation in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.

By Wednesday, November 11, 2015, deliver your assignment to the M3: Assignment 2 Dropbox.

Describe the natural resources that are used in its production, including their origin, their price, and their significance in the price of the final product.

Describe the natural resources that are used in its production, including their origin, their price, and their significance in the price of the final product. Choose one of the natural resource inputs that is used in the production of your final consumer product. For the chosen natural resource: -describe current conditions in the market for the resource, including price, recent changes in price, US and world reserves -identify the factors that have influenced recent changes in the price -identify the potential implications of current economic conditions and public policies -describe income sources – wages, profit derived and compare to national averages -describe how changes in the price impact households, businesses and different groups in the economy

Wwrite an essay, in a minimum of 2 pages, in which you will take a first-person perspective of the situation, describe the debate in your own words, and provide a justified and academically defended argument for one side or the other.

Unit V Essay The list below includes some provocative discussions related to the events in the unit’s reading. You will choose one to write an essay, in a minimum of 2 pages, in which you will take a first-person perspective of the situation, describe the debate in your own words, and provide a justified and academically defended argument for one side or the other. The essay will need to reflect your understanding of the time to avoid being anachronistic, and your argument must relate to one of the viable outcomes from that time. · As a multi-generational American citizen, in the wake of Pearl Harbor, do you support the internment of your Japanese neighbors? Whichever first-person topic above you select, you must consider the influence of the below factors and conditions which are relevant to all the topics and provide historical detail relevant to your topics: · perceptions or impacts of limitations on and advocacy for civil rights, · influence by propaganda or stereotypes, · impacts of international events or crises, and · impacts of economic conditions. As this is a point of view essay, a modern perspective will not accurately address what the question is asking for. To complete this assignment, a minimum two (2) reputable sources must be used, cited, and referenced, only one of which can be an assigned or provided text or source; it is strongly suggested that the one selection is from the provided source book and used as research of the event and/or views of the time.

Unit V Article Review After reading the article, draft a two-page paper by explaining what you learned about accounting and finance.

Unit V Article Review After reading the article, draft a two-page paper by explaining what you learned about accounting and finance. You can include any reflections related to the article; however, address in paragraph form at least the following in your two-page paper: · What specific actions (or lack of) led to Enron’s bankruptcy? · What types of fundamental accounting and auditing practices eventually contributed to the fraud performed by Enron? · Briefly describe the ethical environment that led to the fraud. · How did Enron’s bankruptcy impact the financial markets for Enron’s competitors? · Briefly describe what you learned about the importance of the auditing process. Click here to download a template for this assignment. In APA Style, the template includes a title page and reference page. The purpose of this assignment is for you to explore the critical practices of accounting and finance within the industry, while also demonstrating information literacy by utilizing the online library. Use APA Style to format your article review, proofread your work, and then submit your assignment in Blackboard for grading.

Explain what you learned about accounting and finance.

Unit V Article Review After reading the article, draft a two-page paper by explaining what you learned about accounting and finance. You can include any reflections related to the article; however, address in paragraph form at least the following in your two-page paper: · What specific actions (or lack of) led to Enron’s bankruptcy? · What types of fundamental accounting and auditing practices eventually contributed to the fraud performed by Enron? · Briefly describe the ethical environment that led to the fraud. · How did Enron’s bankruptcy impact the financial markets for Enron’s competitors? · Briefly describe what you learned about the importance of the auditing process. Click here to download a template for this assignment. In APA Style, the template includes a title page and reference page. The purpose of this assignment is for you to explore the critical practices of accounting and finance within the industry, while also demonstrating information literacy by utilizing the online library. Use APA Style to format your article review, proofread your work, and then submit your assignment in Blackboard for grading.