Author: chris

Approaching the Assignment:
1. Identify the key terms and requirements for a Research Proposal
2. Use the Marking Criteria to understand the expectations of the reader.
3. Create an outline of your assignment.
4. Use your Research and Referencing to support and justify all your points
5. Use Evidence to support your proposed research design and methodology
6. Your assignment should include in-text citations and be supported with a full List of References. You are expected to use the CU Harvard Referencing Style. Please refer to the CU referencing guide.

Approaching the Assignment:
1. Identify the descriptors and criteria for the opportunity and the same for the feasibility framework
2. Use the Marking Criteria to understand the expectations of the reader.
3. Use your research sources and referencing to evidence, support and justify your feasibility analysis
4. Your assignment should include relevant in-text citations, diagrams and tables, a full list of References (CU Harvard Referencing Style) and relevant appendices to support the main body

You are member of a marketing strategy consulting group. Read the case study on Montague carefully and produce a three-page fully- referenced written report on the basis of the following questions:
1) Analyse the industry (porters 5 forces, strategic groups) and Montague’s current strategy. Discuss the trends in the bike industry.
2) Critically evaluate Montague’s competitive advantage. Is it sustainable?
3) As a marketing consultant what advice would you give Montague with regards to their current strategic choice? Evaluate their alternatives and explain the “pros” and “cons” of each alternative.
4) Discuss Montage’s growth strategy. According to the outcomes of your strategic analysis, which future strategy would be the appropriate so that Montague can capture its market share objective? Justify your answer.

Reflect on how your understanding and interpretation of the consumer decision-making process might influence your thinking in the future.

Prepare a Group Report of 500 words to Critically Evaluatehow a company can utilise an understanding of the customer decision making process to develop more effective marketing activities.
(purchase part-Swarovski swissland)

As HR expert, you have been asked to help the YORLAB management to design the new HR strategy for the changes ahead. Please consider the following three steps in designing the HR strategy:
1) HR strategy content: Critically explore and propose how people should be managed in the YORLAB, what should be the underlying HR philosophy and most importantly what will be the nature of HR strategy itself.
2) HR strategy process issues: Critically conduct an environmental analysis of the factors that might influence the successfully implementation of HRM strategy and evaluate what will be the key HR strategic direction that YORLAB should adopt to develop the proposed HR strategy.
3) HR strategy implementation: Critically evaluate how the HR strategy should be implemented in practice and propose appropriate HR practices that the management should consider to encourage the adoption of the proposed HR strategy.

Tasks: This second piece of coursework consists of questions based on a case study and requires you to:-

• Recognise, understand and apply appropriate case law and legislation to realistic business problem scenarios

• Critically evaluate the law relating to contracts and employment law

• Understand principles of law governing contracts and employment relationships

• Analyse complex factual situations and identify and apply relevant legal concepts in order to reach balanced conclusions and provide advice and recommendations.

Please pick any one out of seven:
Session 3. Student presentation: What are the main features of the Japanese system of employment relations? How far do you agree with the view that employment relations in Japan has largely been unaffected by the pressures of globalisation?

Session 4. Student presentation: Critically assess the main employment relations issues and challenges that have faced China in recent years.

Session 5. Student presentation: Critically assess the extent to which the management of employment relations in the United States is dominated by an anti-union philosophy.

Session 6. Student presentation: Critically assess the extent to which the policies of recent governments in Australia have undermined the country’s traditional system of employment relations.

Session 7. Student presentation: What is the ‘dual system’ of employee representation in Germany? Critically assess the main issues and challenges that have faced the dual system of employee relation and its effectiveness as a means of representing the interests of workers.

Session 8. What are main features of the Russian system of employment relations? To what extent has the transition to capitalism transformed employment relations in Russia?

Session 9. Student presentation: Critically assess the main employment relations issues and challenges that have faced government, employers and trade unions in post-apartheid South Africa.

With reference to the assignment feedback you have been given by the module tutor, please address the weaknesses in your first sit group project presentation.
You must:
1. Revise your presentation slides in response to the assignment feedback given to you for your first submission.
2. Prepare a maximum 3-page written rationale to accompany your presentation slides. This rationale should cover your introduction, evaluation and conclusions as indicated in the guidelines below. References and appendices are not included in this page limit, but MUST be included. Ensure you refer to your PowerPoint slides in your rationale.
3. Please append the following documents as appendices to your rationale document:
a. Your selected news articles.
b. Your original (first submission) presentation slides.

For this assignment, you have an option to either use an existing business as a case study, or write a business plan for a new business.

Using an existing business: You are acting as a business adviser to a Small or Medium Enterprise (SME) in a country of your choice.
Writing a business plan for new business: You are to prepare a unique business plan based on an idea you have for a new or imaginary business