Please make sure that you understand this requirement to submit ONE literature review and ONE empirical analysis:
(ii) the literature review for D1 and the empirical analysis for C1.
Reflect on how your understanding and interpretation of the consumer decision-making process might influence your thinking in the future（500 words）
Drawing on a wide range of sources, and within 2000 words (approx six pages), undertake the following essay task:
Critically review recent literature to identify the risks and benefits of algorithmic trading for both individual traders and for society as a whole. Are there measures that markets or regulators should take to reduce the risks?
Create a proposal for a research project.
This must research an area related to customer loyalty (see the Kotler and Keller extract
below for guidance), and how it might affect the Luxury Fashion Brand sector.
The proposal must contain the following sections
1.Introduction No more than 200 words. Give a brief description of the topic to be discussed
and what the proposal will do.
2.Literature Review To include references to the Kotler & Keller chapter listed below, and no
fewer than three relevant articles from academic journals. This section will contain all of
the concepts needed to create the research questions.
3.Research Questions These must be clear and answerable using the research methods in
the next section. If using quantitative methods, provide a testable hypothesis. If using
qualitative methods, do not use hypotheses.
4.Methodology Use this section to describe two research methods that will help you answer
the research questions. You must describe which objects (or persons) your research will
target, and how you will choose the sample. Also describe what information you plan to
get from using these research methods and give a basic idea of the analysis you will use.
If you are using a questionnaire or interview, do not include the questions within the
methodology. Put them in an appendix.
5.List of References
6.Appendices (if needed)
Choose a fashion brand of your choice and discuss how the brand might develop a competitive development strategy to engage with the needs of the consumer tribe that LSN Global have named as “Fabs”
• Choose a fashion brand. (Please note take care having read the article to choose a brand whose values are potentially in alignment with those of the consumer tribe known as “Fabs”.)
• Discuss and propose what your brand could strategically do to engage the consumer tribe known as “Fabs”. (Please take into consideration the brands identity.)
• Identify and assess what three key actions your brand, as a business, would need to take to implement and make the most of this increasingly important market
Partial writing, we only write 2000 words methodology.
secondary research only.
topic is:
Analysis of the effect of celebrity endorsements on the brand image through celebrity co-branding strategy: Does Beyonce Fit Topshop?
Topic:
As restrictions on the promotion and sale of cigarettes become ever more stringent in the developed world, it is only natural for tobacco companies to market their products more aggressively in developing countries”. How true is this statement? Using examples from one developed and one developing nation analysis the differences in policies (if any) pursued by ‘big tobacco’ in each, and the reason for this.
Your coursework project this term consists of 2 written tasks.
1. Explain the concept of Aggregate Supply in both the short run and long run. Explain what factors other than the price level could lead to a shift in Aggregate Supply in both time periods. [10 Marks]
3. Describe the current performance of your own country’s economy. With reference to both demand side (fiscal and monetary policy) and supply side policies, describe and evaluate your government’s current economic policy. [20 Mark]
Write a business plan for the two following ventures:
· Option A. Expanding a one-store operation to a two-store operation
Assume you currently run a small retailing business in the lobby of a
large office building. Your store occupies 1000 square feet of space. You
spend fifty hours a week at the store and hire two employees, each of
whom spends thirty hours a week at the store. Your annual revenues are
between $150,000 – $300,000 a year. The products you sell are a mixed
bag of items. Basically, you stock up with items that occupants of the
office building will want, including snacks, pre-wrapped sandwiches,
bottled/canned beverages, greeting cards, newspapers, paperback books,
and small gift items that the building’s tenants might find attractive.
A new office building will open two blocks away from the building you
now occupy. You would like to expand your business to that building. In
fact, you begin to dream that you can establish a chain of such stores in
large buildings downtown. You have even cooked up a name for the
potential chain, “Buster’s” (named after your pet Labrador retriever).
At this point, you are not sure how you want to fund the expansion. You
need to put together a business plan to develop a sense of the financial
requirements of the new operation. You may decide to fund it using your
savings and by taking out a second mortgage on your house. Three other
options are to borrow money from the bank, borrow money from friends
and family, or to have friends/family assume an equity role in your
business as investors. In any event, your business case would be used to
borrow the money or to attract investors.
Write a business plan that describes this proposed venture.
Answer EITHER (A) OR (B):
(A) Critically analyse the evidence from the research literature (academic journal articles) on the financial market impact of credit ratings actions.
Your answer must focus on at least two of the following: (i) equity markets; (ii) bond markets; (iii) credit derivatives; (iv) the foreign exchange market; (v) cross-country spillovers.
(B) Answer BOTH parts (i) and (ii).
(i) Critically analyse the evidence from the research literature on split credit ratings. Your answer should include a focus on how financial markets deal with split ratings. (50% weighting).
(ii) Critically analyse the evidence from the research literature on the relative timing of rating agencies’ actions i.e. the ratings lead-lag literature. (50% weighting).
Make sure to utilise the relevant journal articles cited in the seminar content.
At least 15 journal articles must be used to inform your discussion.
The format of your answer must include an introduction, a conclusion and references. The report will be judged on the following criteria: a) Argument, understanding and analysis (e.g. addressing the task with relevant knowledge, understanding and insight; coherent and structured progression of argument); b) Sources and evidence (e.g. breadth and depth of reading; insights and evidence from the literature; proper citation and referencing); and c) Written communication (e.g. organization and presentation).