Author: chris

Choose ONE essay from the following three and write both part 1 and 2 for 2500 words totally.

1. The Marketing Environment and PEST Analysis

Part 1
Provide a PEST Analysis of any one international market. (50 marks)

Part 2
On the basis of your PEST Analysis, provide marketing advice to companies wishing to do business in the international market chosen in Part 1. (50 marks)
.
2. Culture

Part 1
Outline and explain Geert Hofestede’s and Edward T. Hall’s theories on international culture. (50 marks)

Part 2
Apply one of these theories to the marketing of British university business degrees to overseas markets in two different countries with distinct cultures. (50 marks)

3. Standardisation vs Adaptation and Global Integrated Marketing Communication

Part 1
What are the advantages and disadvantages of applying a standardised or adapted approach to products and services in overseas markets? (50 marks)

Part 2
Choosing any market, what aspects of the integrated marketing communication mix of a brand of breakfast cereal of your choice would you standardise or adapt? (50 marks)

500words each for below 2 questions

1. Specify why organizational design is important and how this impacts organizational behaviour?

2. In what ways is the managerial role changing in the 21st Century?

1500words and chose one only from below questions:
3. In your view, does team working enhance or detract from enhanced organizational performance? Illustrate your key arguments with organizationally based examples.

4. What are the key mechanisms by which managers can improve the motivation of their teams and how will they know when they have succeeded? Illustrate your key arguments with organizationally based examples.

5. What is the informal organization and how does it relate to the formal organization? Illustrate your key arguments with organizationally based examples.

2) 30% A Critical Analysis
Write a critical analysis of one of the texts on the course. The analysis should be critical rather than descriptive. Although the work should be mainly a close textual analysis of the text (written, musical, visual) your analysis would likely be enhanced by reference to other texts or a journal article(s) and could use some secondary material to put the text in critical, historical and cultural context.

Choose one text from week 1 – 12. but please avoid Film Noir and the Femme Fatale (AB)

Discuss the main economic challenges for a developing country in becoming a more advanced economy.

Answer ONE of the following questions – length 3,000 words
1. Do multinational companies of different national origin have different approaches to IHRM? Discuss with reference to multinationals of at least two nationalities.

2. Discuss factors which might influence whether multinational companies (MNCs) are more likely to attempt to follow uniform HR policies across different national subsidiaries, or to follow different policies in different places.

3. ‘As China and India integrate into global capitalism, their labour reforms benefit multinational corporations to the detriment of labour’. Critically assess with reference to one or more of the following: labour markets, informal labour/migrants, industrial relations/trade unions; skills and training, rewards, and social security.

4. To what extent do Chinese institutional and cultural factors influence MNCs’ transfer of HR practices to their subsidiaries operating in China? Discuss with reference to one or more aspects of HRM/employment practice: for example, work organisation, labour control, pay and performance management systems, skills and training, employee involvement, etc.

5. The future for advanced capitalist economies is one of convergence towards a more Anglo-Saxon ‘liberal market’ type model of HRM. Critically evaluate this statement.

6. Compare and contrast two national models of skill formation and the challenges they face. Your answer should refer to one liberal market economy and one non-liberal market economy.

Topic: what factor affect the increase in childhood obesity？

You have been asked by a hotel chain (of your choice) to develop a CSR and Risk Management strategy. The use of theory and supporting evidence is essential throughout the report. The strategy you develop must take into consideration the following considerations.

1. Introduction 945 – 1,155
LO1.2 Critically evaluate the differences between the public, private and voluntary sectors in tourism and hospitality.

2. A detailed overview of ethics and an evaluation of the key ethical considerations for the business you have selected, considering both management and marketing perspectives 945 – 1,155
LO1.1 Critically evaluate ethical concepts and issues and apply these to the tourism and hospitality industry.
LO 2.2 Provide a critical evaluation of ethical decision making and the adoption of ethical concepts such as Fairtrade.
LO 3.2 Discuss critically the ethical issues around tourism and hospitality research.
LO4.1 Critically evaluate ethical issues for tourism and hospitality marketing.
LO 4.2 Critically analyse contemporary ethical issues in tourism and hospitality.
LO 4.3 Critically evaluate business decision making in the context of ethics.

3. A detailed evaluation of the risks that the selected business may be exposed to and recommendations, underpinned by theory to manage and mitigate these risks 1,575 – 1,925
LO 2.3 Critically assess business risk management in a particular tourism and hospitality context.
LO5.1 Critically evaluate levels of influence and power amongst a wide range of stakeholders.

4. An in-depth and creative approach to CSR demonstrating ways in which the business can contribute operationally and strategically to the triple bottom line (financial, environmental and social sustainability). 1,260 – 1,540
LO1.3 Critically evaluate ethics in the context of sustainability and Corporate Social Responsibility.
LO5.2 Critically evaluate the notion of the Triple Bottom Line.

5. Proposed CSR and Risk Management Strategy 1,575 – 1,925
LO 2.1 Critically evaluate decision making at different levels of an organisation.
LO 3.1 Critically assess market research needs and appropriate data collection methods.
LO 3.3 Identify and propose appropriate methods of market research for tourism and hospitality.
LO5.3 Develop a critical awareness of the scope of business decision making to justify strategic plans.

Follow the following structure:

1. Introduction- short. Your work count is already taken up by the rest of the paper.

2. Taking an organisation of your choice from the tourism and hospitality industry, explain how the PEST and Micro environment factors can impact the business and influence its corporate strategy Range: 945 – 1,155
LO6.1 Identify key external environmental factors the chosen organisation should consider.
LO 6.2 Using clear criteria establish the key external environmental factors facing the organisation.
LO 6.3 Critically appraise how these factors may impact on the business.

3. Using a range of analytical models, define and evaluate the models you think would be the most appropriate to formulate the right strategy for your business Range: 945 – 1,155
LO 2.1 Identify a range of relevant analytical models.
LO 2.2 Apply the identified range of analytical models to a specific business within the tourism and hospitality sector.
LO 2.3 Evaluate each of the chosen analytical models both in terms of their theoretical content and their applicability to the specified organisation within the tourism and hospitality sector.
LO 2.4 Critically evaluate organisational strategies.
LO 2.5 Propose and justify recommendations for future strategic development.

4. Looking at a range of corporate strategies, critically evaluate how your chosen strategy would work in an international context Range: 1,575 – 1,925
LO 1.1 Identify a range of definitions of corporate strategy.
LO 1.2 Explain and apply definitions of corporate strategy to a chosen organisation within the tourism and hospitality industry.
LO 1.3 Critically evaluate the chosen definitions of corporate strategy in the context of the chosen organisation.
LO 4.1 Evaluate and discuss the advantages and disadvantages of various approaches that organisations can take towards internationalisation.
LO 4.2 Propose and justify the most appropriate growth strategy for a specific organisation

5. Explain how effective portfolio management and resource allocation can play a key role in your business growth strategy Range: 1,260 – 1,540
LO 5.1 Explain portfolio management theory and the principle of resource allocation.
LO 5.2 Apply the theory of portfolio management and the principle of resource allocation to the chosen organisation.
LO 5.3 Critically assess the relevance of portfolio management and resource allocation to the chosen organisation.

6. Identify the challenges involved in managing a global workforce and explain how the organisational culture can help to manage and motivate staff based across the globe Range: 1,575 – 1,925

LO 3.1 Define, explain and assess the management of diverse individuals, groups and teams.
LO 3.2 Identify ways in which organisation culture can impact on strategy development and implementation.
LO 3.3 Evaluate the impact of organisational culture on strategic development and implementation within chosen tourism and hospitality organisations.

Different business entities have different financial needs but it is important that all ensure that they have a suitable mix of long, medium and short term finance if they are to survive.

You are required to:
i) Critically assess the above statement
(40 marks)

ii) Compare and contrast the sources of finance available to a newly created sole trader; a partnership and a well-established private limited company , and

(30 marks)

iii) What criteria do banks use when determining whether to lend to a newly formed private limited company?

Assignment brief

Financial statements are prepared for a variety of users but it is often stated that shareholders are the most important users because the preparation of financial statements is geared to meeting their needs.

You are required to:
i) Discuss the reasons why financial statements are prepared with the needs of shareholders in mind and also outline the main shareholder needs
(40 marks)

ii) Who are the other main users of financial statements and what are their needs? Are these users less important than the shareholders?