Review the current status of your selected company and make recommendations for changes with respect to CSR. After careful review of the status of CSR, stakeholder attitudes, and your own research, develop a Social Responsibility Plan for your selected company.
Overview of the Corporate Social Responsibility Plan
You have attained the position of global responsibility director for your approved company. Your first task is to review the current status of the company and make recommendation for changes with respect to CSR. After careful review of the status of CSR and stakeholder attitudes, develop a plan for future CSR changes. Be sure to review the existing documentation and extend your knowledge with your own research. Research findings should be properly cited and APA-formatted both within the body of the paper and in the References page.
The report will be submitted to a (hypothetical) board of directors for approval. Once approval is given, you will work toward incorporating your CSR programs as major a component of corporate decision making and activities. Be sure to outline, in each category, how the company’s vision and values are exemplified.
If the company has a well-developed CSR plan, your additions should allow its leadership position to be enhanced.
Include all section headings below in the body of the paper.
Executive Summary
An executive summary is a short section of a document that summarizes a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of what is covered in the major document, background information, concise analysis and main conclusions.
1. Introduction
This section will review the current state of CSR within the company. Include:
• Current vision and value statements
• Current programs related to the three spheres and the environment
• Recent events related to current programs
• Reported stakeholder view of programs and actions of the company
2. Economic
Describe the current status of the company with regard to:
• Employee relations
• Corporate culture
• Investor relations
• Suppliers
Describe:
• The plans and programs you plan to implement to address issues within economic sphere
3. Political
Describe the current status of the company with regard to:
• Regulatory structures
• Adherence to government regulations
• Relations to government entities
• Describe the plans and programs you plan to implement to address issues within political sphere
4. Civil Society
Describe the current status of the company with regard to:
• NGOs (non-governmental organizations)
• Local communities
• Customers
• The world
Describe:
• The plans and programs you plan to implement to address issues within the civil society sphere
5. Environment
Describe the current status of the company with regard to:
• Local environmental impacts
• Global environmental impacts
Describe:
• The plans and programs you plan to implement to address issues within the environment
6. Media Campaign
Develop an advertising/public service/media campaign for the CSR initiatives in your CSR Plan.
Describe:
• Objectives (Describe the objective of the ads. What is the message that you are trying to convey?)
• Media and Audience (Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.)
• Implementation (Describe the strategies for implementing the campaign.)
7. References
• At least four references must be used
• References must be formatted in APA
