Describe the organisation’s Current marketing strategy with respect to products, pricing, distribution and promotion. Which elements of the strategy are working well?

Which elements are not? Current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry The industry as such including current and future trends. Is the performance of the industry as a whole improving or declining? Explain why 2. Compare and contrast The organisation’s marketing strategy with the marketing strategy of its nearest rival or industry leader.

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