Retailing is a highly competitive and volatile industry, one in which today’s leader may soon be scrambling for survival. Poorly developed and executed strategies, compounded by the emergence of innovative new formats, technologies and competitors, can quickly turn a seemingly unassailable company into an also ran. In this context, please select from among the following propositions and provide a 7-10 pg. paper stating who you believe will “win” (and/or lose) in the years ahead. (Note: APA format required, charts, graphs and visuals strongly encouraged.) Your paper should include, but not be limited to, the following: a.) A summary of each company’s operations; target/geographic markets, annual revenues, retail mix (6 elements), trends etc. b.) A SWOT assessment of each enterprise. Note: this portion is critical and should serve as a basis for your recommendations. (pg. 144-149 of Levy will serve as a reference) c.) Identification of, and justification for, the GROWTH strategies the “winning” retailer needs to develop in order to “win.” (Note: please reference pages 131-139 of the Levy text). d.) An assessment of what the other retailer(s) might do to “not lose.” (Again the Levy text provides great guidance here.) e.) A brief summary of your findings. You are encouraged to use whatever data bases or external sources (videos etc.) are necessary to support your proposition. Criteria as noted in the writing rubric: 1.) Grammar, spelling, syntax 2.) Coverage of all required points 3.) Appropriate context and evidence of critical thinking (Who, what, WHY?) 4.) The “wow” factor – something that takes the assignment beyond what is required.
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