Instructions LP2.1 Assignment: SWOT Analysis This assignment will assess competency 2. Describe the relationship of effective goals and organizational plans. Directions: Formulating strategy begins with understanding the forces that impact the organization. For this, many organizations begin the planning process with a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Select a well-known eating establishment (ideas: Starbucks, Olive Garden, McDonalds, Chipotle, etc) to conduct your SWOT analysis. In your analysis include: A statement of what you believe to be the companys current strategy. From the consumers perspective, a list of key strengths and key weaknesses. From your perspective, a list of potential opportunities and threats.
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