What market does LEGO target? What generic strategy is LEGO using? Please explain your reasoning. What strategy would you recommend LEGO to follow in order to solve the problems it has? Justify your choice of strategy. Case 2: Air Asia Read the Air Asia document attached and respond to the following questions: Briefly describe AirAsias corporate level strategy. Briefly describe AirAsias level of diversification. What are the main reasons for AirAsia to diversify? Explain how AirAsia business and brands are related. Do they have related diversification? Is AirAsia in a position to over diversify? Justify your answer
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