Why Sustainability is important in Today’s Business

Hi, I have this massive interest of doing an extensive research on the business sustainability particularly on the environmental sustainability. my concern in this research would be ; 1. what is the sustainability practices / actions taken by companies ? Global & Local companies 2.What is the consumer’s perceptions on the eco-friendly initiative taken by companies to maintain the brand reputation ? 3. Why is the gaps within companies for not following the sustainability practice ? My findings through some of the articles is ; 1. In the past, companies both FDI and local companies didnt consider more greener alternatives . 2.Business that have environmental sustainability can build a reputation with consumer as eco-friendly . 3.Only 25% of consumer behavior is led by reputation . 4. To find new solutions for Sustainability Business 5.Awareness and Activism around environmental issues increases, thus business that are proactive building sustainability are most likely to succeed . This is what I have in my mind , but not sure how to put this into a proper format . I’m proposing this research to Australian Universities thus most of the universities required a proposal prior to application . Furthermore, i do not have the research format from any universities . Thus I believe this research proposal will have all the elements . The title is just for sake of filling the format above , however if this needs to be more professional , pls help. meantime, I’m not sure whether to focus only Global companies (FDI) or to include both global and local impacts .. All the above is just a points that came out from my mind, but i trust the writer can make this possible . Thanks.
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