The individual assignment should be selfcontained, concise and must not exceed 2000 words excluding references and appendices. It should reflect the application of course material to an organization/ brand that is assigned to you for the purpose of the individual assignment. You will be required to collect and analyze company data and consumer data relating to the organization/brand. Your work should focus on analytical and reflective thinking about the issues. You should concentrate on outlining connections you make between theory and practice; concepts and observations; readings and experience; old and new knowledge, etc. That is, you should apply the Customer Relationship Management (CRM) concepts and theory that are discussed in the weekly seminars for your reflections on, response to, or analysis of, an event, experience or concept. For details, please follow the information outlined in the document that will be available on Blackboard by week 3. Students need to submit the individual assignment both online through Blackboard and a hard copy on or before the due date. The submitted assignments will be transferred to Turnitin automatically for plagiarism monitoring. Penalties will be applied if any student is late in submitting the assignment in either form (online or hard copy).
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