Describe the market of your product and the customers (this section reports only preliminaryinformation)o Which countries are you targeting (e.g., one should be from consumer economy, another from eitheremerging or survival economies)?

o Who are your customers in each market?o What need(s) these customers have in the product features that you offer?o Why the customers prefer to buy the product from you and not your competitors?o What is the total market value of products of this type (rough estimate)?o What is the market share that you expect to capture?o What impact would your product/service have (e.g., environmental, happiness, etc.), if successful?

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