Using a range of appropriate strategic models undertake an internal analysis of Nike and identify how best it can neutralize the threats and capitalize on the opportunities, and the (cultural and governance) challenges it may face in implementing the change. (50%) the attachment is guidance for the assessment which shows how to the assessment of the work will be.

the report must include the following three sections: 1. Identify the generic strategy of Nike (cost-leadership versus differentiation) and its drivers. (20%) 2. Using a range of appropriate strategic models undertake an external analysis of Nike and identify the opportunities and threats its strategy faces (30%) 3.

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