Uniqlo
If this brand was a person, what would this person be like?
o Provide 5 descriptors/adjectives that describe your brands persona.
o
o Explain why you chose the person/archetype briefly
Identify a key example of an advertisement for your brand
o This ad can from any medium and from anytime in the brands history
o Provide a single sentence describing the big idea behind the adOn a second page, please provide an appendix that includes the following:
An image of your chosen ad. If it is a commercial, please include between 1-3 screenshots of the spot.
Your list of references.
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