Consulting Strategy Case Develop a consulting strategy on why Coca Cola should form a joint venture with a marijuana producing company such as Aurora Cannabis to produce and sell CBD infused drinks as their current sales of sodas have been falling out of favor because of a more health conscious society. Be sure to address laws that could be an issue i.e. Marijuana is legal in Canada and some US states but illegal federally in the US. The FDA did just reclassify CBD also Germany is a leading medical cannabis country. Details on how to structure the report The report should reflect based on its research and understanding and critical thinking about its client firms or independent divisions current strategy to develop value and create competitive barriers to competitors trying to emulate its value creation strategy. This critical examination of the firms strategy should therefore assess how the selected firm is actually using strategy in a certain industry to improve its competitive position, to even change the competitive dynamics of its industry or to actually enter new industries and markets. It should then make recommendations on how the firm can further its strategic objectives. Discuss strategy recommendations and its clients current and likely future competitive success or failure if the recommendations are not followed. first explain the selected firms economic environment including its industrys key competitive drivers, important trends and metrics. Next the report should assess the organizations competitive situation and the strategies of its major competitors. Only then should report discuss the firm and the strategy it has developed to achieve its goals including its core competencies and the resources it will allocate to achieve an advantage. Finally, each consulting team should outline its clients organizational structure and critically analyze how that organization is pursuing its explicit or de facto strategy to help it to implement its business strategy and thus achieve its goals within its competitive industry context. This third piece should include an analysis of how the selected organization is using or not using technology strategically to effectively improve its competitive position by applying the industry metrics identified in the first part. Each team should also make recommendations on how the organization might improve or modify its strategy and the possible benefits to it and various stakeholders. The report should be analytical rather than merely descriptive in content and approach.
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