For this assignment you are to prepare a 200 word project/report plan The plan needs to link to your report topic. This will allow you to communicate ideas, thoughts and information and integrate the historical or future market perspective of your chosen topic with academic concepts. You will need to demonstrate that you have gained enhanced knowledge of the report topic and started to research the information. Therefore you will need to state your aim and some objectives, what area you have chosen and how they link to specific academic literature, frameworks and theories. Your project plan can take the form of a mind map or logical bullet points of ideas. It should be no longer than 1 A4 page or 200 words. Clear links have to be made between theory and industry/news stories. 5. Details of submission procedures: Your plan needs to be presented as a mind map or 200 word bullet points in a word document. You must include: i. Add the assessment feedback sheet ii. No more than 1 A4 page for the plan iii. A title for the plan iv. Your student number only v. Appropriately referenced theories You will have a choice of two different options. Only select one of these: 1. Historical perspective: Identify, discuss and critically analyse an example of a niche market which has gone from small and focused to much larger and profitable. You can use a case study of a company/organisation/event/product or a subcultural movement to illustrate how a small group has gone on to inhabit a greater market share. Keep in mind that the module concerns the events and leisure industries talk to your tutor if you are unsure of the topic. Or 2. Future market perspective: How would you take this from a small entity to a larger, perhaps profitable business? How could you join different segments to create a more cohesive commodity? Again, keep in mind that the module concerns the events and leisure industries talk to your tutor if you are unsure of the topic.
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