In the context of the hospitality industry, you must first discuss, and critically analyse, the importance of service innovation. You should include reference to the link between service innovation and service quality, and the concept of meeting customer expectations. You should then identify the challenges of innovation, and how these may be overcome. Full conclusions should then be provided. Your essay should be formatted in size 12 Arial font, with 1.5 line spacing, and must be fully referenced using the Harvard system.
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