Define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

1. Essay must include an introduction.
2. Essay must be at least three pages in length and double spaced, not counting the title and reference pages.
3. Reference at least one journal article from school library (see attach) and one article from a business-related or news website; essay should be supported by at least two sources.

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