Prepare a report with your own views, addressing the following key points: 1. Strategic analysis Engage on a careful assessment of the current situation of Deutsche Lufthansa AG, identifying the challenges posed by various aggressive LCCs and how best to leverage Deutsche Lufthansas critical success factors.

2. Strategic choices and reflections Prepare two alternative choices highlighting the pros, cons, risks and expected outcomes. Recommend your preferred option, highlighting the key points. Justify why such option should be taken. Reflect upon the three learning objectives of this case (see the next session) 3. Plan of Action Prepare a 5-year strategic plan of action (from 2003 to 2007) with clear targets/objectives, deadlines, focus-areas, priorities, initiatives and key performance

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