2. What is IKEAs choice of international entry mode? What are the advantages and disadvantages compared to other international entry modes? 3. Identify IKEAs current challenges in India. Based on your analysis, what additional recommendations would you make to help IKEA achieve its goals? 4. After reading the case, what is the General External Environment in India? (include these segments: demographic; economic; political/legal; sociocultural) 5. After reading the article, what does the article tell us about global business pitfalls when trying to enter a new market?
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