Analyze the performance implications for your firm compared to its close competitor and the Industry Average over the last three years. What opportunities exist for your firm?

What are the potential threats? Provide graphs or charts that best illustrate the data in a quick, clear way.
ii. The data elements that MUST be included in your analysis include:
1. Sales and Net Profit
2. EPS & ROE
3. Credit Rating & Debt Ratio
4. Stock Price
5. Image Rating
iii. What are the implications for your firm of your competitors performance? What opportunities or challenges does your firm face based on your understanding of the situation? What opportunities exist for your firm? What are the potential threats?

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