You belong to a consultant firm hired by a company (Best buy company)) to try to find an opportunity in the Guatemala market (increase market share, new product to compete, expand globally, etc.). You will find out who is the biggest competitor in that market where you want to put together a strategy. First you need to perform an analysis and then come up with a strategy. The analysis is as follows (and should be under the levels of headings). There are 3 major sections: Part I: Analysis (a) intro paragraph informing the board of directors of the company you represent and the company you look to compete against (otherwise known as an executive summary); (b) a brief company overview, (c) industry analysis, (d) company situation analysis, (e) business model/key markets, and (f) cultural analysis. Part II recommendation based upon the above analysis, (a) declare a recommendation for his/her business strategy, and (b) determine the specific strategic goals and objectives. Part III- execution of the strategy based upon the above recommendation and strategic goals and objectives, (a) develop the strategies to achieve the results, (b) establish the procedures for the evaluation and controls of the strategic plan, and (c) conclusion/final thoughts.
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