The Importance of Winning Hearts and Minds when Managing Change.

Task Objective: Write 500-words on the importance of winning hearts and minds when managing change. Task Description: Numerous studies have shown that up to 90% of all managers treat some subordinates as though they were members of an in-group, while they consign others to membership in an out-group. Members of the in-group are considered the trusted collaborators and therefore receive more autonomy, feedback, and expressions of confidence from their bosses. (Manzoni, J.F. and Barsoux, J.L., 1998.) Discuss this statement in the context of change management. Reference: Manzoni, J.F. and Barsoux, J.L., 1998. The set-up-to-fail syndrome. Harvard Business Review, 76(2), pp.101-113

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