Use a standard thesis statement or any effective means of identifying the purpose of the paper in the first paragraph. Present the issue as a problem which needs a solution.

This is a good point at which to include pathos.

The introduction should also address the audience for your topic.

Body of the paper:

Neutral description of at least three possible solutions to the problem. Ideally, each possible solution should call on the ethos of an authority or a person deeply involved; this is also a good point at which to include the logos, along the lines of why each possible solution makes sense.

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