Consider advertisements that draw in some way on criminality. Maybe this is a product or service that has to do with actual crime, or maybe it’s an advertisement that merely draws on the imagery of criminals, crime, confinement, etc., to have a specific effect with its audience.

Find an advertisement in some way related to “crime” and write a rhetorical analysis with a minimum of 1200 words (approximately 5 double-spaced pages) assessing this ads effectiveness. In your analysis, you will assess the ads appeals to ethos, pathos, logos and kairos, and also conduct research about the institution or company who produced the ad to analyze who the speaker and audience of the piece are and how their roles shape the argument of the ad. Please note that while the 1200-word minimum should be sufficient to pass the assignment, essays that demonstrate precision and breadth will likely be closer to 1500 words.
This assignment is designed to help youMake an argument using unfamiliar academic terms (i.e., ethos, pathos, logos, and kairos)
Demonstrate critical thinking skills: particularly clarity, precision, breadth, and logic
Write a thesis-driven argument with clear topic sentences
Become a more critical reader of images in the media

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