What should the focal company do and what are the main reasons for your recommendations?

Read the case study(Additional files) and answer following questions. Please label the question number.1) What problem or issue is the central focus of this case?
2) How do the five forces apply to this case?
3) What are the broader environmental factors affecting the industry?
4) What is the focal companys current strategy?
5) What are the focal companys strengths and weaknesses?
6) What is the focal companys competitive advantage?

8)What are the financial performance implications for your recommendations?Please read rubric and The format is a maximum of three pages long, single-spaced, 12pt Times New Roman font, one-inch margins, and appropriately titled headings for paragraphs. The inclusion of an Appendix (maximum of additional two pages) is optional. Points will be deducted for failing to adhere to any of these formatting requirements.100% ORIGINAL!!!

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