Using the information gathered from the live client and your knowledge of Marketing Communications please prepare a 1500 word essay on ONE of the following Illustrate your answer linking to your live client and using other appropriate examples. OR B) Critically evaluate Public Relations (PR) as a Marketing Communications Tool. Illustrate your answer linking to your live client and using other appropriate examples. OR C) Critically evaluate Sales Promotion as a Marketing Communications Tool. Illustrate your answer linking to your live client and using other appropriate examples. Assessment General Guidelines a) Assignments must be presented in the following format: A front page with Identification of your name; student number; degree programme; word count and organisation Stapled in left hand corner (not plastic covers, folders etc.) Accurate and properly cited referencing, using Harvard referencing system b) Word count for Part B Individual Assignment is 1500 words. What words are included or not in the word count? : Tables; Figures (within the essay); reference list at end; appendices are NOT included. References cited within the essay are included e.g. (Javonik, 2018) c) Pages The front page identifying student; degree programme; word count and organisation is excluded from the word count d) Other requirements A4; 12 font size; single or 1.5 spacing; 2.5cm margins there is a file where student FAQ
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