On an example of company/organisation or industry/sector of your choice: Critically evaluate the globalisation of markets and marketing and in particular the discourses of globalisation (effects of global marketing environment): political, economic, technological and cultural. Evaluate the effects of all four aspects of globalisation in a chosen industry/sector or of a chosen organisation/company, having in mind its influence on key stakeholders and beneficiaries. Based on the analysis, answer the following question: Do you consider globalisation to be a force for good or evil? Support your research with a Reference List in Harvard @ Newcastle notation. The list should include peer-reviewed academic articles (published in referent journals or presented on academic conferences), relevant books, reports of influential international organisations (e.g. Eurostat, Euromonitor), databases (e.g. Passport, Mintel), reputable media outlets (e.g. The Economist). MARK WEIGHTING: Each of these four parts (bullet points) is equally weighted and accounts for 25% of your final mark for the assessment. FORMAT OF THE ASSIGNMENT Suggested structure: 1. Introduction outline the context (introduce the industry/sector, company/organisation you are focusing on) 2. Analysis of effects (discourses) of globalisation in industry X/ of company X 2.1. Analysis of the effects of economic globalisation 2.2. Analysis of the effects of political globalisation 2.3. Analysis of the effects of technological globalisation 2.4. Analysis of the effects of cultural globalisation 3. Effects of globalisation on key stakeholders and beneficiaries (can be a separate section or included in section 2 analysis of globalisation discourses) 4. Conclusion Summarise the discovered positive and negative aspects of globalisation in the case you have analysed and provide answer to the main question: Is globalisation a force for good or evil?
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