How do populists construct political support?Some scholars define populism as ideology, others as style, others as strategy – Cas Mudde’s work is a good starting point – he mentions three different explanations for the success of populism in his book ‘Populist Radical Right Parties in Europe’ (2007), Mudde distinguishes between 1) the external demand side (external factors supposed to provide breeding ground) 2) external supply side – political opportunity structures (beneficial media environment, institutional context) 3) internal supply side (MAINLY leadership or respectively ‘charismatic’ leadership, ideology) it would be nice to have a little debate concluding – it is not one aspect alone, but a mixture of how everything comes together – the breeding ground that facilitates the populist mobilisation and allows the populist to initiate the movement – the favourable media structure that a populist knows exactly how to exploit, the mainstream politicians who adopt his populist discourse rather than sticking to a contrasting position and of course the leader itself who needs to appeal to the masses and successfully mobilise the masses – he needs to both appear close to the people but also be the political outsider, on order to really succeed in his mission.
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