Introduce the case by stating the key issue being examined in the case. Please do not rehash the case material here, but rather state what the case study is about; and briefly indicate how from your perspective the case study fits into the subject matter of this course.

For instance, here you may indicate what environmental aspect the case is focusing upon and the issue/problem that is of the main concern. The questions at the end of each case study will guide you on this aspects
Analysis
the case requires you to focus on both the external and internal environments, then your main emphasis will be on both environments. In any case, the following are suggestions on what to focus in the analysis of the:
(a) Macro-Environment
(b) Meso-Environment
(c) Micro-Environment (Organizational)
(d) Analytical Expectations in a Nutshell
(a) Current conditions (internally and/or externally) and forecasted trends i.e., what are the prevailing situations/conditions and how is (are) the environmental layer(s)/segment(s) evolving; what are the causal factors and inter-linkages of the observed/predicted dynamics.
(b) Effects of trends/conditions i.e.: How are the influences of such dynamics affecting the focal company/organization, international business generally and/or society in general, as the case may be.Synthesis & Conclusions

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