This is a heavy task so please read the instruction carefully before you bidInstruction:1/ First, please download and read the whole research paper name “Nike Just Did It: Controversial Ads Campaigns”
2/ After finish reading the paper, please proceed to write a recommendation section and a business impact section of the paper.GUIDELINES:
1/ For the recommendation section: please write a 3-page recommendation for Nike company that it SHOULD continue to employ the strategy of using controversial celebrities to back its products. Use your reasoning to support this recommendation. In addition, please mention about the examples in the paper, although some of them showed that controversial ads are bad for business but for Nike, it’s a different story. Mention about Nike’s history of using a lot of controversial celebrities (Tiger Woods, …. find 2-3 examples, the celebrity has to be CONTROVERSIAL) to endorse its products with great success. Mention about the increase in media coverages and that attract even more consumers for the brand.2/ For the business impact section: please write a 3-page business impact for the paper. The business impact section should talk about
a/ In the short-term, what are the benefits and drawbacks Nike will experience, if it choose to employ the strategy of using controversial celebrities. You can talk about the effects of this strategy on stock prices, sales and brand image.
b/ In the long-term, what are the benefits and drawbacks Nike will experience, if it choose to employ the strategy of using controversial celebrities. Provide a forecast about how this strategy will help Nike staying competitive in the market.IMPORTANT: Stay within the instruction requirements. Answer these questions directly.Please write in perfect English and no grammar error. Thank you very much
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