Read the case study on Pantente (it is under the module for this week) and describe what you believe is the insight of this campaign. Phrase it like a consumer insight: the target audience needs or wants .3. View this ad by Underarmour, what is the insight of this campaign ? what does this campaign try to achieve for a female target audience ?

1. View this ad by Beats by Dre and describe the target audience and the Insight of this campaignLink https://www.youtube.com/watch?v=4Ttsx5squWg
What consumer trend does this ad capitalize on ?Link https://www.youtube.com/watch?v=IFigcXV05Vw
4. In the previous assignment you came up with a new product idea. If you were to launch this new brand in the brand, what would be your communication objectives. Please define separate objectives for awareness, attitude and behavior.

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