In addition,within this context discuss how social media is used by organisations and individuals for target marketing and customer acquisition strategies.To accomplish this, you will need to discuss how social media has changed individual and societal perceptions, consumer behaviour, customer relationships and methods of influence.You should support your work throughout with evidence from good quality academic (journal articles, textbooks, conference proceedings, etc) and business sources. All material you reference should be cited fully using the standard university Referencing style, both within the main body of your report and in a clearly marked References section at the end.assessment will be based on your ability to research, analyse and reflect upon the significance Digital Marketing communications. required to demonstrate a thorough, balanced appreciation of the purpose and contribution of information systems, the Internet and other digital technologies to contemporary marketing
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