5. What approach does this brand take to advertising identify any alternatives. 6. Critically evaluate how the brand combines tools to ensure there is integrated marketing communications (IMC) using both digital and traditional tools. 7. How could different circumstances affect the effectiveness of the message. 8. Briefly evaluate the overall effectiveness of marketing communications in meeting brand objectives if you can provide a metric or two to support it would be helpful. Due in WEEK 10 check with study direct for submission instructions and date. Notes: It would be a good idea to get some experience of the brand if you currently have no experience. A. 4&5 could be combined 7&8 could also be combined 6 is likely to take most words as you cover a variety of tools. B. It is an essay do not number parts this has only been shown here to make clearer the task. C. The essay should be 1500 words +/- 10% – this will exclude tables, references, contents page and appendices. You may include in appendices marketing communication examples. All items in appendices should be referred to and referenced to the main body of the essay.
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