Please read the article by Anna Pollock entitled Six reasons why mass tourism is unsustainable, The Guardian, 21 August 2013. Available at: https://www.theguardian.com/sustainable-business/six-reasons-mass-tourism-unsustainable. With specific reference to number (4. Technological connectivity and price comparison engines have shifted purchasing power to consumers, who have been convinced, by repeated discounting, that cheap travel is now a right – not a privilege. This accelerates the downward pressure on prices and yields.) which she identifies, please expand on and if necessary, critique the reasons given for why the current model of mass is unsustainable and provide a brief comment on the potential solutions. You have been asked to produce a short analysis and critique on the reasons why mass tourism is unsustainable following the argument(s) but forward in Anna Pollocks piece. You do not have to agree with her points (indeed, if you can construct a robust critique, more the better!) however in you answer you should adhere to the following: Remain clearly focused on the point(s) you have chosen. Provide further evidence to support your argument. Apply relevant academic concepts and ideas to your answer (either by way of a challenge or to support her claims). Compare and contrast with academic and non-academic views; indicate how her views relate to the wider picture (do others support her views?) Indicate how does this piece helps (or not) our understanding of tourism development/sustainable tourism.
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