For each of these elements, students are required to discuss the current strategy taken by the company and provide suggestions for future improvements. Targeting, pricing, and branding strategies will be discussed in the class over the semester. Students will be provided with appropriate frameworks to these strategies. The report should include: 1. section A- Brief overview of the brand (Desk research using SWOT or 5Cs) 2. section B- Targeting strategy (current strategy, recommendations) 3. section C- Pricing strategy (current strategy, recommendations) 4. section D- Branding strategy (current strategy, recommendations)
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