Please use three journals and one internet source. 1) Identification and description of critical issues: What are the critical issues the firm is currently facing or may face in the near future? The critical issues can be a negative aspect such as increased competition but also a potential positive aspect such as the implementation of a new technology that they should consider in the future. The section should provide good overview of what the issues currently look like and also why these issues can be of grievous problems or lost opportunities if not addressed properly. 2) Assessing the root cause: There is a reason that the issues became critical. What is the history or series of events that led the firm to face the critical situation? Could anything have been done differently to ameliorate the difficulties the firm currently faces or may face in the future? Knowing the root cause of the problems can be helpful in deriving at sound solutions. 3) Strategic alternatives: What are some options (at least two per strategic issue) the firm may consider in trying to overcome the critical issues? There rarely is a perfect solution so it would be helpful to assess the cost and benefit of each of the strategic alternatives. What may be some of the obstacles in following a particular strategic alternative? 4) Executing the recommendations: Based on the alternatives provided in the previous section, what is your groups recommendation to resolve each of the issues? Why do you support the alternatives you chose over the other options? What may be the action plan to implement your recommendations?
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