Identify and critically examine the states of Demand for the product of the organization you have selected and justify why so has happened. Suggest the possible marketing strategy to manage to state identified. In addition, what is marketing in view of that organization?

Take the case of your organization or an organization you know very well and criticallyanalyze the following marketing concepts: (Better if you begin it with a brief description of the
organization selected)

Examine the STP (Segmenting, Targeting and Positioning) strategies of the organization (what
segmentation basis were used (if any), what targeting criterion are satisfied, and what positioning
strategies were implemented)
Examine the macro/micro factors affecting the behavior of the buyers of the product of the
organization you have selected. Propose any fit solution if a gap is observed.
Analyze and justify how E-commerce strategies and Online-Business systems and platforms can help
your organization to excel in the contemporary business endeavors.

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