We are consultants for a company that sources, launches, and markets fast-moving consumer goods to the retail and wholesale trade (private label and branded). The products are unique and are of equal quality to the market leader, and has a retail price that is typically 30% less than that of the market leader.Objective:
Based on knowledge of the market and the country, make recommendation on what the company should include in their training for managers who will be tasked with launching the product.
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