This paper should be written regarding General Electric corporation (GE) and the nonmarket issues it has faced lately. This is because I already submitted a proposal on this subject. The paper should explore the GE nonmarket environment like social, political, ethical and environmental issues and their underlying factors that influenced the company progress over the years. Relating the recent failures and disadvantages to such issues and the company’s lack of success in recent years. Also, examine the company strategy and its effectiveness if in place to tackle the issue.
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