Term Project Part 2 The goal of the strategy term project is to give you practical experience with the elements of strategic management. In this first module, you will identify a firm to study for this project. We suggest you select one company and use it for each module in this term project. Choose a firm that you find interesting or one that is part of an industry you would like to know more about. Throughout the modules, you will be required to obtain and analyze a significant amount of data about the firm. Therefore, a key criterion is also to choose a firm that has data available for you to gather. The primary approach to this project is to select a publicly held firm. Many large firms (for example, Apple, Google, and GE) have been widely reported on in the business and popular press, and a wealth of information is available on them. Other medium-sized public firms, such as Tesla Motors, Netflix, and BlackBerry, can be used as example firms for this project. One cautionary note: For firms that are less than three years public or in industries that are not well-defined, it will take extra effort to properly identify such items as competitors and suppliers. But if it is a firm you are truly motivated to study, the effort can be quite rewarding. For this assignment: Study the external environment of the firm you have previously selected for this project. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Identify the core competencies that are at the heart of the firms competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.) Perform a SWOT analysis for your firm. Remember that strengths and weaknesses (S, W) are internal to the firm, and opportunities and threats (O, T) are external. Prioritize the strategic actions that you would recommend to your firm. Refer to the Implications for the Strategist section on how to conduct a SWOT analysis and provide recommendations building from strategic alternatives. Requirements: Must be in APA format (size 12 font, double-spaced, Times New Roman, Title page, Body, Reference page). Must have at least three references used. At least one reference should be from a database such a Proquest or Ebscohost (which is available in the SHARC Library). (Links to an external site.) Links to an external site.
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